California Ocean Protection Council
I worked as a member of the copywriting team for a campaign commissioned by California Ocean Protection Council to raise awareness of the impending threat of sea level rise, generate public engagement, and drive traffic to their website. I worked on all aspects of copy, including OOH, social media banners and video, as well as scripted television commercials. The short TV commercials were ultimately bought by the client.
Sea Level Rise is the Real Monster
Sometimes a threat is in-your-face scary, like a slobbering sea monster. Other times, it creeps up on us little by little, over time, and when we finally notice it’s too late to protect ourselves. The gradual disappearance of California’s coastline is one of these slow but deadly threats. This campaign juxtaposes the notion of myth and reality. Even though we may not see the full, horrific effects of sea level rise today, it is an ever-present danger that must be faced.
OOH
QR codes on OOH posters take users to a description of the monster featured and encourages them to learn more about sea level rise with a single swipe.
Facebook Banners
30 Second Instagram Videos
15 Second Instagram Videos
Our goal was to create short videos for social media that would encourage traffic to sealevelrise.org. We came up with the tagline and concept, “The Ocean is Moving In,” and created humorous scenarios in which a man is contending with the effects of the ocean encroaching upon his home. These scripts were bought by the client, California Ocean Protection Council.
Role: Co-writer
Press: Announcing Our New Sea Level Rise Campaign to Shore Up California!